Deset umetnika je za brend keksa „Oreo“ napravilo predivne outdoor ilustracije, koje po svom kvalitetu prevazile klasični advertajzing, i prelaze u oblast umetnosti. Verujemo da su angažovani kreativci imali „povišen“ nivo slobode izražavanja, zato su tako dobro oglasi i ispali…ovo je dokaz da kreativce treba više pustiti da „po svom“ izmaštaju i odsanjaju slike vašeg brenda, i advertajzing koji se izdvaja i osvaja je (gotovo) – zagarantovan!
Oglasi su postavljeni u Njujorku, Los Anđelesu i Indianapolisu i pušteni kroz social media kanale ove nedelje. Umetnici koji su učestvovali u kreiranju oglasa za ovu Oreo kampanju su: Shotopop, Jeff Soto, Ryan Todd, McBess, Andrew Bannecker, Geoff McFetridge, Andy Rementer, Alex Trochut, Craig and Karl i Brosmind.
Client: Oreo, Mondelez International
Agency: The Martin Agency
Public Relations: Weber Shandwick
Social: 360i
Media Buying: MediaVest
Client Credits:
Vice President, Global Biscuit Category: Jason Levine
Vice President, Brand Strategy and Communications: Jill Baskin
Senior Director, Oreo and Chips Ahoy!: Janda Lukin
Oreo Global Brand Manager: Flavio Ackel
Oreo Senior Associate Brand Manager: Kerri McCarthy
Agency Credits:
Chief Creative Officer: Joe Alexander
Senior Vice President, Executive Creative Director: Jorge Calleja
Vice Presidents, Creative Directors: Magnus Hierta, David Muhlenfeld
Vice President, Associate Creative Director, Design: Chris Peel
Associate Designer: William Godwin
Senior Studio Artist: Matt Wieringo
Vice President, Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
Executive Vice President, Worldwide Account Director: John Campbell
Senior Vice President, Group Account Director: Darren Foot
Vice Presidents, Account Directors: Leslie Hodgin, Britta Dougherty
Account Supervisor: Molly Holmes
Account Coordinator: James Salusky
Executive Vice President, Managing Director Production, Development: Steve Humble
Senior Art Producer: Anya Mills
Senior Print Producer: Paul Martin
Junior Print Producer: Jamie Parker
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer
Illustrators:
—Bernstein Andruilli
Shotopop
Jeff Soto
Ryan Todd
McBess
Andrew Bannecker
Geoff McFetridge
—Big Active
Andy Rementer
—Levine Leavitt
Alex Trochut
Craig and Karl
Brosmind
Autor: N.D.
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